appril 2018 team

Miss appril / jacqueline de Gruijter

Miss appril / jacqueline de Gruijter

Founder appril & matchmaker van developers / Designers

Founder @apprilNL festival anno 2012. Ik ken, ik vind en ik match #designers #developers. Bij elke match gaat er % naar NLtech community ❤️ •

Brechtje de Leij

Brechtje de Leij

Programma appril 2018 | Digital Strategist | Mobile Expert

I work as a mobile strategist for my own company B-Digitized, helping businesses with a mobile-first or even mobile-only digital strategy. I strongly believe that with the right mobile mindset and strategy, mobile can bring more than ‘just eyeballs’, it is an excellent channel to build loyal customer relationships. In this age, mobile needs to be at the heart of your digital strategy. My ten years of experience in mobile has been published in my book Mobiele Eenheid, which helps businesses get ready for this mobile era.

Previously, I've been responsible for the launch of the Greetz app, winning the e-commerce industry award ‘Best Mobile Shop’. At NU.nl, I’ve set up an in-house mobile development team, rebuilding the entire mobile portfolio with a special focus on mobile monetization. Mobile traffic grew from 50 to 80% and mobile has become a substantial part of the total revenue. At IceMobile, I’ve worked on the omnichannel eCommerce platform for Jumbo, of which the Jumbo app was awarded ‘best supermarket app’by consumer organisation Kassa.

As a ‘lady geek’ I love new tech & gadgets. I was for instance part of Google’s Glass Explorer Program, being one of the first people to experiment with wearables and AR. I’ve build apps for smartwatches and smart glasses, and apps for all the operating systems out there. Yes, even for Symbian and Blackberry back in the days. Today I have a Google Home and Nest in my living room, to experiment with conversational interfaces and the connected home.

Ruud Geensen

Ruud Geensen

Sponsoring Festival

Ruud Geensen is een professional op het gebied van B2B-event’s. Voor appril streeft hij er naar om voor de sponsors van het festival de perfecte marketing cirkel te creëren. Deze cirkel omvat database management, lead generation en event management.

Carola Kesteloo

Carola Kesteloo

Creative Business Partner appril

Als ‘creative business partner’ ondersteun ik appril om de uiteenlopende communicatieboodschappen scherp te formuleren, zodat partners, deelnemers en opdrachtgevers een helder beeld uitdragen naar elkaar, investeerders en (potentiële) klanten.

Ruby Nefkens

Ruby Nefkens

Intellectual Property | ICT

For over 25 years I am fascinated by intellectual property law. Copyright law, trademarks, design models are my specialty. Data Protection and privacy law is my other specialty. Protect what is yours. As a lawyer, I can be of excellent help.

Michel van de Berg

Michel van de Berg

Programma appril2018 |Mobile Engagement Provider

Since the first Iphone in 2007, Michel specializes in applying Mobile technology to businesses. Michel helps now bigger companies to transform and innovate towards a mobile-first company. He is founder of Appsolute Value Inc that is a.o. active in the American mobile retail and banking industry. Now he enjoys leveraging his experience to further expand the Dutch Mobile tech industry.

Heidi Molijn

Heidi Molijn

Senior Event manager

I am a senior event specialist with broad experience in the field of Media and Television and Development Cooperation.

Olaf Wempe

Olaf Wempe

Website appril

I am a front-end developer, sound- and experience designer, with +10 years experience.

I use Animate, HTML, CSS, AS3 and a bit of Javascript to create web and app experiences.

Right now, 95% of my work is developing code for rich internet applications. As a developer, I think outside the box of webdesign standards, and aim to create an experience that visitors will remember fondly, and they’ll gladly return to.